What types of customers does your sales process bring into your business?
I talk a lot about analyzing your business, to determine who among your clientele is supporting you in style and who is an anchor around your neck.
It’s vitally important to figure out how to get more of the former and less of the latter.
Who is a Perfect Customer? Where did they come from? How were they developed?
Who is an Inferior Customer? Where did they come from? Why do you keep working with them?
The answers to these questions lead to more targeted and cost-effective marketing.
Re-assessing which customers you spend money on, develop marketing systems to attract, reward, recognize and nurture improves marketing and bottom-line profits.
If you’re willing to take the time to find the answers to the questions above, you’ll no doubt discover that the 80/20 rule probably applies regarding your profits.
Now… What to do about it? The response is regrettably not as simple as just shooting everybody in the bottom 80%.
But clearly, it is a shocking and valuable piece of information.
Sharpen your marketing sword.
You’ll not only make more money, but you’ll be ten times happier because you’ll actually start working with more of your Perfect Customers…
The ones who are Easy to Close and Enjoyable to Work With.
Talk to you soon!
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If you’re ready to take a deep dive into the psychology of why you need referrals and learn how to get them at will…
Check out my Master-Class for Roofing Owners and Marketers HERE!