If You Aren’t Doing This In Your Roofing Business, You’re Working Ten Times Harder Than You Need To Be
Are you a business owner, marketer or salesperson huffing, puffing and struggling to communicate your marketing message and earn the trust of your prospects?
Are you or your team constantly trying to convince your prospects of the virtues of your company and your service?
Are you and your team constantly trying to earn the trust of each individual prospect you meet with while an entire army of more persuasive, more influential and more instantly believable salespeople, eager to do the heavy lifting for you, are willing to do it for free?
But instead you keep this army of persuasive, influential and instantly believable salespeople unemployed and sitting on the sidelines.
How dumb is that?
Who are these slam-dunk influential salespeople that can improve your results ten-fold and are willing to do the work for you at no charge?
Insurance Agents. Realtors. Property Managers.
If you fail to put a system in place that leverages the psychological and emotional connection, that can be easily built with these persuasive influencers, you’re missing a huge opportunity to link your company to the thousands and thousands of trusting clients these persuasive influencers already have.
If you don’t have such a system, you’re not only working ten times harder, but you’re losing customers and money every single day. Not only that, but referrals are the best type of customers you can get. They spend more both in the short and long run and are more loyal than the normal customer.
Oh yeah, and did I mention referrals are soooo much easier to close?
This has not only been my experience (and my clients’ experience) but has also been confirmed in studies, such as the one I refer to in my article “Is Your Business Leaking Profits?”
If you’ve ever worked with a referral you know they are far more easy to close and far more enjoyable to work with than a cold lead.
That’s why I refer to insurance agent referrals as Perfect Prospects because these type of referrals are:
Easy to Close and Enjoyable to Work With.
It’s not hard to figure out that when an expert, such as an insurance agent or Realtor, refers you to their clients this serves as third party, credible proof that you are a valuable and trustworthy person and business who treats his customers right—otherwise, why would the agent or Realtor risk their reputation by referring you?
Leveraging a third party expert, whom your prospect already knows, likes and trusts, to get endless referrals, is something you should absolutely start doing today... tomorrow at the latest.
Implementing this type of referral system converts prospects to paying customers with almost zero resistance because that same trust, they have in their insurance agent, is automatically transferred to you.
Not only that but a referral system, like this, get clients being brought to you instead of you having to constantly hunt them down.
That’s right... Not just told about you. Not just referred to you. Brought to you... Hand delivered on a silver platter.
Simply put, insurance agents and Realtors have the influence to give you credibility and expert status that you could never give yourself.
And because your prospects already have a relationship with and an emotional connection to these expert insurance agents and Realtors, it’s much, much faster and easier for the prospect to now trust you as the proven expert to replace their roof.
What others, especially experts and influencers say about you and your business is at least 1,000 times more convincing than what you say about yourself.
So if you want a flood of Perfect Prospects who are already predisposed to do business with you, then let these expert influencers become an army of unpaid salespeople by putting a referral system in place.
-To Your Success!
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To discover how you can create a referral system like the one I’ve been talking about... click HERE!
