“Growth and comfort can’t ride the same horse”

The success of your Roofing Business is absolutely dependent on the amount of comfort you are willing to sacrifice.

Think of the discomfort you experienced when starting your business:

  • Loss of regular paycheck
  • Funds invested in the new business
  • Time and effort spent getting the business up and running
  • Assumed liability
  • Uncertainty that comes with a new venture

And that was just to get you in the game.  To get from where you were in your life to where you wanted to be, required you to assume risk.  You risked your time, your energy, and your effort expecting that if you did your part, it would pay off.

The risk was uncomfortable, but you understood that it was the price of admission.

Since then, any advances that you’ve made since then have, no doubt, been accompanied by additional sacrifices.

The ability to do more work comes with the discomfort of more payroll, more training, more expenses, more complication, etc.

I guess there really is no such thing as a free lunch.

Do you really want what you say you want?

If we take a closer look at why someone chooses discomfort over comfort, we start to see a common thread.

It has to do with the human brain being wired to keep us safe and comfortable.

There is security in doing what you’ve always done.  If it worked yesterday, it can seem logical to assume that it will work tomorrow.

With markets changing constantly and new competitors joining the fight every day, that’s not exactly true, but it’s the way that we’ve evolved to think.

It kept us from being eaten by lions thousands of years ago, but today it prevents us from venturing outside our comfort zone and reaching our full potential.

The question you have to ask is… do I really want what I say I want?  Or am I more committed to being comfortable?  Whichever one you want more is what you’ll have.

Losing weight is uncomfortable.  Quitting smoking is uncomfortable.  Investing money in fixing or growing your business is uncomfortable.

But if you want to have success with these or any other goals that you set for yourself, you have to want the outcome more than you want the comfort of doing what you’ve always done.

You’ll know when you’ve decided that you want the results more than the comfort, because you will find yourself taking steps to bring about change.

That doesn’t mean you won’t have to earn it, it just means that you’ve crossed the threshold and you’re no longer willing to accept being stuck.

Is security really safe?

Often we find ourselves thinking about the right concepts, but in the wrong time frames.  Doing what feels safe to us today can have an incredibly negative effect on our security 5, 10, or even 20 years from now.

Now, I don’t advocate being careless with your resources (time, effort, money, etc.), but there is another enemy that we have to keep at bay…

Stagnation.  This is what happens when, as business owners, we are constantly trying to make the prudent play.  To most, that means not behaving recklessly today so we don’t get knocked out of the game tomorrow.

The problem arises when we become too “prudent” and lose our ability to keep up in a constantly changing marketplace.  We don’t fail while fighting for better opportunities for us and those around us.

We do something much worse…

We wither and die.

Motion is the cure for stagnation, but we can never be sure which moves will produce the best outcomes without experimentation.  If you have an abundance of ideas and the time and patience to determine which ones give you a return…

Then get to work!

If not, find someone who has already figured it out and get them to share their secrets with you.

Your future self will be glad you did.

👇

If you’re ready to take a deep dive into the psychology of marketing and growing your business at will…

Check out my Master-Class for Roofing Owners and Marketers HERE!