“If you ask any successful business person, they will always have had a great mentor at some point along the way”   -Richard Branson

Top business leaders don’t stay stuck for long, they hire coaches and mentors to show them the path and compress time frames.

Small businesses tend to stay small because they are typically limited to the knowledge of an owner and a few key employees.

This group solves problems to the best of their ability and the result is the current level of success of the business.

Whether that means annual revenues of $300K or $30 Million, an organization will operate at a level equal to the tools at its disposal.

The growth of a small business can stall when an owner runs up against a problem that neither he nor anyone in the organization can solve.

After repeated attempts, the team just can’t seem to figure it out.  Everything they try loses money.

Rather than admit they don’t have the knowledge or skills required, they blame the failure on a downturn in the market or some other factor that is beyond their control.

Then to keep from throwing good money after bad, they give up on their growth strategy and just focus on keeping what they’ve got.

Imagine if a Fortune 500 CEO told their board of directors and stockholders that they have tried everything they can think of to grow and the best course of action is to just be thankful for what they’ve got.

At least they wouldn’t have to worry about being stuck anymore.

“Would you ever consider learning to fly a plane by just climbing in and figuring it out as you go?  Would you take your family with you?  Of course not!  You would want a seasoned instructor with years of experience in the same airplane you intend to fly.  He’s there to keep you (and your passengers) from getting killed while you’re learn.  With so much riding on your success and 2/3 of small businesses failing within 10 years, would you want to treat your roofing company any differently?”

So… when is the right time to invest in a mentor?

If you’ve hit a ceiling and just can’t break through, or even if you feel like you can eventually get there on your own but you don’t want to waste time and energy, a mentor who’s already bridged the gap is the best way to get unstuck or get ahead.

Here’s a formula you can use:

Chances you can figure it out on your own (and in a reasonable time frame) = X

Chances you can reach your goal with the help of someone who’s already been there = Y

If X is greater than Y and the lost time is less than the cost of a mentor, then do it yourself.

But if Y is greater than X, then take the shortcut.

So when’s the right time?  Whenever it’s the percentage play.

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If you’re ready to take a deep dive into the psychology of why you need referrals and learn how to get them at will from someone who’s been doing it for a decade…

Check out my Master-Class for Roofing Owners and Marketers HERE!